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The Negroni Experience

Negroni-lovers and cocktail enthusiasts were treated to a unique 4 day experiential pop-up in the centre of London with guest bartenders flying in from around the world, Live music, Masterclasses, a cocktail competition and a special menu celebrating the iconic Negroni cocktail.

Pietro Collina, from NoMad in New York, Patrick Pistolesi, from Drink Kong in Rome and Eleonora Biason from Scarfes bar in Londonall graced the bar during the week and some of the top cocktail bars in London including, AQUA Nueva, Kyoto and Spirit, The Curtain hotel, Oblix at The Shard, The Aviator bar by Hush, Barnes Tavern at The London Edition, The Coral Room and The Boundary Project also joined the initiative, serving a Negroni Flight throughout the week.

CLIENTItalicus, Martini, VII Hills, Montenegro
CategoryBrand Experience, Event Management, Cocktail Competition