What are we drinking in 2020? What are the trends this year?
Following the report provided by Nielsen CGA, there are nine categories of alcoholic beverages to observe. The survey revealed we will be drinking bubbly and less sugar!
Nielsen CGA forecasts to see growth in the following categories: lower-ABV spirits/cordials, lower-ABV ready-to-drink (RTD) cocktails, more alternative beverages with no- or low-sugar and carbs, low-calorie options, and lifestyle-oriented drinks that tie into consumer interests in their active routines.
Simone Caporale, international bartender said, “There will be a development of the non-alcoholic category, research of alternative sources of sugar, investment of alternative water sources and more charity support”
The new era of drinking sees also, as a top player, CBD (or green) drinks; alcoholic, with low ABV or not at all. The trend seems to show an increase in volume for the category year after year, and we will see an addition of new companies and brands investing in it.
Christina Monaco, beverage consultant from France, said “ Sparkling drinks including all types of mixers such as ginger ale, beer, tonic, Prosecco will be still in the spotlight but alternatives in the French market, for example, include other ideas with cider or fermented drinks such as kombucha, healthy and easy to reproduce at home. Ideally, the combination of simple ingredients is key in 2020, bubbles, originality and sustainability”
It is predicted spirit sales will continue to grow the most at liquor stores and other outlets in 2020, covering whiskey, tequila, cognac, ready-to-drink/prepared cocktails and in particular vodka.
Declan McGurk, Bars Manager of the Savoy hotel in London said, “For me I believe vodka is going to be a trend. I believe that we shall see joining the market some new flavours, some vodkas, particularly from a farmed background. Continued growth of best of British and the gin boom will be a part of why vodka shall grow. The gin boom has opened up the white spirits market and smart producers will see the opportunity in Vodka”
The new generation of consumers continues to improve their knowledge with easier access to information, thanks largely to social media. This is creating new behaviors for all and overall the trend for 2020 looks to be healthier, sustainable, responsible and most important looking for quality products.